1. Be Confident
Any photographer will tell you that, as a model, confidence is the key. Nothing stands out in a photo more than a model who is shy or uncomfortable. Getting a model to be confident is one of the hardest things to do, as it's generally an internal issue rather than something objective (such as holding your body a particular way).
In any shoot I take up to 2000 photos, sometimes more. After processing them, I come out with maybe 100-150 high-quality, usable photos. An awkward or unexperienced model will always try (and fail) to make every shot perfect. Let them know that any bad shots will without doubt be censored, so there is no reason to be worried about that.
Nothing throws a model off more than having an unwanted audience. Shooting in a quiet location is also another easy way to get your model more comfortable, as it will be just you, and him/her. If you're already good friends, that's another plus.
It can also help to have one of their friends there with them! I always let my models know they can invite a close/arty friend to help out with the shoot. That way, they are more comfortable and you get an assistant!
Finally, don't get lost in the camera. Despite the results, your model is still a human. You are not photographing an object, and they need attention and feedback! Tell them how wonderful they are, or take a break every 20 minutes to sit down and run through the best shots. This not only boosts their confidence by seeing good photos of themselves, but also allows time to think of more poses or work out new compositions.
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